Compare · verified 2026 Q2

Choose by what matters:
trust, transparency, control.

Mirox is not for every Amazon seller. The matrix below is honest about where competitors win and where we do. No asterisks, no disparagement — just the rows that change which tool you pick.

Jump to matrix

The matrix

Where each tool actually lands.

Verified against vendor pricing pages, G2 / Capterra, and 2026 Q2 industry analyst notes. Updated whenever a vendor announces a material change.

CapabilityMiroxPacvuePerpetuaTeikametricsQuartileAd Badger
Shadow Mode — free, real account, full simulation
Free, no card
Decision transparency — full trace per bid
CSV export
Black box
Black box
Limited
Multi-agent architecture (16 specialists)
Single engine
Single engine
Single engine
6 patented engines
Seven safety layers between the AI and your ad budget — kill switches, ROAS and spend circuit breakers, API-fault auto-pause, stale-data cap, recovery cooldown, per-marketplace gates
Basic
Basic
Basic
Basic
Inventory-aware bidding — throttles on thin days-of-cover, restores on inbound shipments, safe-caps if the feed disappears
Built in
via Pacvue Commerce
Standout feature
Unverified
Bayesian warm-start — sensible bids from hour one
Needs 2–4 weeks of data
Needs data
EU multi-marketplace native (DE/FR/IT/ES/UK + per-marketplace thresholds, currencies, rate limits, multilingual semantic)
US-first
US-first
US-first
US-anchored
US-only
Asymmetric semantic embeddings (+19% relevance vs symmetric)
Symmetric
Cross-channel (Walmart / Instacart / Google)
Amazon-specialist
Public, transparent pricing — no demo wall
€149 / €399 / €899
Demo required
% opaque
Demo for top tier
Free trial / freemium
Shadow Mode free, indefinitely
Demo only
30-day
Starting price
€149/mo (or free Shadow)
$500/mo or 3% spend
$695/mo
$179/mo + 3% over $10K
$895/mo
$47–49/mo

Sources: Pacvue, Perpetua, Teikametrics, Quartile, Ad Badger pricing pages · G2 · Capterra · industry analyst notes 2026 Q2

Read the rows

What the matrix actually tells us.

Defensible

No competitor offers Shadow Mode at any price.

It is the single most defensible row in the table. If you have ever wanted to watch an AI work on your real account before paying — there is one tool that lets you.

Honest

We lose the cross-channel row to Pacvue and Quartile.

That is fine. Mirox is an Amazon specialist. Depth beats breadth at our stage. If you need Walmart and Instacart in the same dashboard, we will tell you to use Pacvue.

Open lane

EU-native is genuinely empty space.

Only Mirox ticks that row truthfully. Per-marketplace thresholds, currencies, regional rate limits, and multilingual semantic — first-class architecture, not flags on a US-first product.

Mid-band

Mid-band pricing is a deliberate choice.

€149 to €899 puts Mirox under sellers Pacvue and Perpetua price out, with depth Ad Badger and Sellerboard cannot match. Public, transparent, no demo wall.

Side-by-side

When each tool is the right answer.

Four direct comparisons. Including the case where the right answer is not Mirox.

vs Pacvue

When breadth wins, and when it costs more than it earns.

↑ Back to matrix

Pacvue is excellent for the audience it targets — enterprise sellers spending $500K+/month who genuinely need Walmart and Instacart alongside Amazon. For Amazon-focused EU brands, it is breadth you do not use behind a black box that cannot explain its own decisions.

Where Pacvue wins

Cross-channel coverage (Walmart, Instacart, Target+), enterprise contracts, deep agency relationships, well-staffed support.

Where Mirox wins

Full decision trace on every bid (Pacvue is a black box). Free Shadow Mode on a real account before any cent moves. EU-native multi-marketplace from day one — not a US tool with translation. Public pricing starting at €149/mo versus a $500/mo or 3%-of-spend gate.

Honest verdict

If you sell across Amazon and Walmart at $500K+/month and need an enterprise procurement story, talk to Pacvue. If you sell on Amazon — especially across DE/FR/IT/ES/UK — Mirox does the Amazon job in more depth at a tenth of the price, with audit trails Pacvue cannot match.

vs Perpetua

A polished tool that asks for trust without showing its work.

↑ Back to matrix

Perpetua starts at $695/mo and targets brands spending $100K+/month. It is well-designed, but in 2026 reviews it is repeatedly called out for what it lacks: visibility into margins, inventory, or pricing — and decision logic that prospects cannot inspect.

Where Perpetua wins

Strong UI, established brand among Amazon-only sellers, broad keyword research integrations, mature account-management layer.

Where Mirox wins

Every Mirox bid carries the predicted conversion rate, the relevance score, the agent that proposed it, and the safety checks that were applied. Inventory-aware bidding is built in — Perpetua has no inventory awareness. Shadow Mode lets you watch Mirox on your real account, free and indefinitely, before paying anything; Perpetua is demo-only with no free trial.

Honest verdict

Perpetua is a tool. Mirox is a team — sixteen specialised agents that each leave a trace you can audit. If you ever asked your current PPC tool why a bid changed and got a shrug, that is the gap.

vs Teikametrics

Closer to us in shape — and the comparison turns on transparency.

↑ Back to matrix

Teikametrics has a single optimisation engine, a 30-day trial, and inventory-aware optimisations as a standout feature. It is the closest competitor on capability and price ($179/mo + 3% over $10K). The honest difference is what they show you and what they do not.

Where Teikametrics wins

Mature product, larger customer base, generous 30-day trial, established US presence, inventory-awareness has been in production for years.

Where Mirox wins

Sixteen specialised agents instead of one engine — and each one leaves its own trace. Full decision transparency (Teikametrics gives you partial visibility). Shadow Mode runs on your real account for free, indefinitely — not a 30-day clock. Per-marketplace Bayesian models that do not assume Italian buyer behaviour is German.

Honest verdict

Teikametrics treats inventory awareness as the headline. We treat decision transparency as the headline, with inventory awareness as one of seven safety layers. If you want to see the reasoning behind every bid — and audit it — Mirox is the answer. If you want a single-engine optimiser and you trust it to do the right thing, Teikametrics is reasonable.

vs DIY rule-based / spreadsheets

When your tool is a Sunday and a spreadsheet.

↑ Back to matrix

A surprising number of €1M–€10M brands run PPC out of Excel, Helium 10 reports, and a freelancer's judgement. It is honest, controllable, and it does not scale. The hidden cost is hours, not dollars — and the keyword that quietly bleeds for three months before anyone notices.

Where DIY wins

Total control. No subscription. The operator builds intuition that no tool replicates — until they hand the spreadsheet to someone else.

Where Mirox wins

Sixteen agents working 24/7 across every marketplace, every ASIN, every keyword. Bayesian models that update with each conversion — not weekly when someone refreshes a sheet. Full decision traces so the reasoning that used to live in your head now lives in a CSV your CFO can read.

Honest verdict

Run Shadow Mode in parallel with your spreadsheet, for as long as you like — it is free, indefinitely. If the AI does not surface decisions you would have made, or finds waste your spreadsheet missed, keep your Sunday. If it does, the €399/mo is roughly four hours of operator time per month.

A note on tone

We will not call our competitors bad tools.

Pacvue, Perpetua, Teikametrics, Quartile and Ad Badger have built real products that real sellers depend on. The categorical "they are bad, we are good" pitch is a tell that the pitcher does not understand the trade-offs.

The honest read is narrower. Each of those tools has a buyer profile they fit. We have a buyer profile we fit — Amazon-focused brands and agencies, EU-leaning, who want decision transparency and a free shadow period before they pay. If that is you, Mirox is the answer. If it is not, one of the tools above probably is, and we will tell you which one.

That is also why every claim on this page is auditable. If a row is wrong, email info@mirox.pt with the source — we will fix it the same week.

See the comparison on your own data

The matrix is one thing. Your account is another.

Public Shadow Mode opens after the founding cohort wraps in Q3 2026 — once it does, you can run it on your real account, read-only, for as long as you like, side-by-side with whatever you use today. Spending €5K+/mo? Skip the queue and apply for a founding seat.

Join the Shadow Mode waitlistApply to founding cohort

Matrix verified 2026 Q2 · disagree with a row? info@mirox.pt